The Hyper Charge project came from creating several products for a subscription box. My box was themed around coffee/coffee products which led to the creation of the brand Hyper Charge.
Hyper charge’s brand is related to creating a coffee bean company that would hone in on an audience of energy drink consumers by following similar themes and imagery. This imagery is implemented in the usage of lightning bolts and stars, meant to give the effect of something high enery/high octane.
